Selling your home is a big decision, and doing it right means avoiding costly mistakes. In San Diego’s competitive and evolving real estate market, sellers must be strategic. The Schwarz Real Estate Group has helped countless sellers navigate the process, and we’ve seen firsthand what works and what doesn’t.
1. Overpricing Your Home
In San Diego, where the median home price in June 2025 hovered around $940,000, pricing your home correctly is critical. Overpricing can scare off buyers and lead to longer days on market, resulting in lower final sale prices. The Schwarz Real Estate Group uses local comps, market trends, and neighborhood-specific data to help you price your home competitively from day one.
2. Skipping Pre-Listing Repairs
Buyers today expect move-in ready homes, and small repairs can make a big impact. Fixing leaky faucets, patching drywall, and touching up paint helps a home feel well cared for—and well-maintained homes often sell for tens of thousands more in today’s market. We provide our clients with a recommended repair list and coordinate professional vendors to ensure their homes are prepared the right way.
3. Ignoring Curb Appeal
In sunny San Diego, first impressions matter. Overgrown yards or faded paint can turn buyers off before they even step inside. Investing in landscaping and small exterior updates can significantly boost curb appeal.
4. Poor Quality Photos or No Video
Nearly 97% of buyers begin their home search online. Listings with professional photos and video tours get more views, more interest, and more showings. The Schwarz Real Estate Group uses paid advertising to promote our listing videos, increasing online visibility and driving more buyers to your home.
5. Not Staging the Home
Vacant homes or cluttered spaces can make rooms look smaller. In San Diego, staged homes sell faster and often for more money. The Schwarz Real Estate Group includes staging recommendations in every pre-listing plan.
6. Limiting Showings
Buyers in San Diego often have tight schedules. Limiting showings or requiring long notice can turn serious buyers away. Flexible access increases your chances of getting offers quickly.
7. Failing to Disclose Property Issues
California requires sellers to disclose material facts. Trying to hide issues can delay escrow or lead to legal problems. Be upfront—your agent will help you present disclosures the right way.
8. Waiting Too Long to List
Some sellers wait for the ‘perfect time’ and miss the sweet spot. San Diego’s market has seasonal trends—spring and early fall are often strong. The Schwarz Real Estate Group can help you time your sale based on real-time data.
9. Selling Without an Agent
DIY sales rarely save money. From pricing mistakes to poor marketing, FSBO sellers in San Diego often leave money on the table. As local experts, we bring negotiation power, marketing reach, and legal knowledge.
10. Being Emotionally Attached
It’s your home—but buyers won’t have your memories. Viewing the sale as a business decision helps you detach, respond to feedback, and negotiate smartly.
11. Not Preparing for the Next Step
Selling is just one part of the journey. Whether you’re downsizing in Scripps Ranch or upgrading in Poway, make sure you’re financially and logistically ready for what comes next.
Conclusion: Sell Smart in San Diego
Avoiding these common mistakes can make a huge difference in your selling experience and bottom line. Whether you’re selling a townhome or a single-family home, having a strategic partner matters. The Schwarz Real Estate Group offers expert local guidance, custom marketing, and proven results. Let’s get your home sold the right way.
Ready to sell in San Diego? Contact Schwarz Real Estate Group today for a personalized market valuation and expert guidance at every step.